The Plan
What we're building for Axle Towing right now — and what's next.
Done
1
In Progress
1
Pending
1
Current Sprint
Week of May 15, 202640 New Pages — Audiences, Pillar & City-Service Content
Launched /audiences hub (HOA boards, apartment managers, commercial properties), /services/abandoned-vehicle-removal, /resources/property-manager-towing-hub, 8 resource articles, 6 pillar SEO articles, and 26 city-service AI-SEO articles across Phoenix metro. ~71,000 words of new content now indexed.
Hero Image Refresh — 46 Branded Photos (Nano Banana Pro)
Replacing all 46 site hero images with photorealistic Arizona scenes (Camelback Mountain, Superstition Mountains, Old Town Scottsdale) using Google Gemini Imagen 4 Ultra. New images are optimized WebP and geographically specific to each service area.
GBP Phone + Hours Fix — Phoenix & Apache Junction Listings
Google Business Profile API call is staged and ready. Waiting on Julian to enable the GCP Business Profile API scope (AI-9986 P1). Once unlocked, the fix deploys in minutes — corrects the listing phone number and sets accurate dispatch hours on both locations.
Next 30 Days
Phased RoadmapWeek 1 — GBP Optimization
Lock in both Google Business Profile listings
- Enable GCP Business Profile API scope (Julian action item)
- Push corrected phone number and hours to Phoenix + Apache Junction listings
- Upload fresh photos from the new image batch to GBP
- Publish first two GBP posts (service highlight + ARS law update)
Week 2 — SEO Performance Tracking
Measure the May 15 content sprint and set the monthly cadence
- Pull Search Console impressions and clicks for all 40 new pages
- Track AI citation rate across ChatGPT, Perplexity, Google AI Overviews
- Identify the top 5 city-service pages gaining traction — prioritize internal links
- Begin monthly keyword rank report
Week 3 — GHL Hiring Pipeline + Chat Widget
Stand up the GoHighLevel workflow stack (Hitesh)
- Activate 15 GHL automation workflows (nurture, referral, re-engagement, hiring)
- Enable GHL chat widget on the website — leads routed directly to Elliott
- Connect A2P 10DLC brand once EIN is on file (pending Elliott)
- Wire hiring form submissions to 9-stage GHL pipeline
Week 4 — HOA Outreach Launch
Start the 22,000-contact HOA and property manager outreach
- Import Phoenix-metro HOA board and PM contact list to GHL
- Activate cold-outreach sequence: email Day 1, LinkedIn Day 2, follow-up Day 4
- Launch LinkedIn connection campaign targeting Greystar, AAM, FirstService, CCMC
- Set up Facebook HOA group strategy (observe phase — no hard pitching)
Strategic Initiatives
60–90 Day HorizonVoice AI Agent — Inbound Call Handler
60 daysAI receptionist "Jordan" handles inbound calls 24/7: screens urgency, provides ETAs by Phoenix zone, routes HOA partnership inquiries to a dedicated branch, and sends automated SMS confirmations post-dispatch. Platform evaluation complete (Vapi recommended). Awaiting GHL activation before wiring the webhook.
Social Media Outreach — HOA Decision Makers
60 daysThree-platform strategy targeting the 22,000+ HOA boards and property management companies in Phoenix metro. LinkedIn is the primary channel (Sales Navigator outreach to AAM, Greystar, CCMC, FirstService, Associa). Facebook HOA groups for organic visibility. Instagram for brand awareness.
Authority Expansion — Backlinks, Citations, GBP Post Cadence
60-90 daysTarget 30+ local citations (Axle currently has ~8 vs competitors at 30+). Weekly GBP posts to signal freshness. Backlink outreach to Phoenix HOA industry publications and local news outlets covering ARS towing law updates.
Referral Partner Program Activation
90 daysTurn locksmiths, auto mechanics, movers, and paving companies into an active referral network. Co-branded emergency cards for HOA starter packs. GHL tracks every referral sent and received per partner with a 9-stage pipeline and smart lists.
Recently Shipped
Last 60 Days40 New Pages + AI SEO Layer
Audiences hub, abandoned vehicle service page, property manager resource hub, 8 guide articles, 6 pillar SEO posts, 26 city-service articles. ~71,000 words. AI-enhanced with TL;DR blocks, HowTo schema, E-E-A-T markup, and llms.txt for ChatGPT/Perplexity/Gemini crawlers.
Lighthouse Performance Fixes
Core Web Vitals improvements resolving render-blocking resources and image optimization issues flagged in the PageSpeed audit (AI-9333).
Schema Audit — Article Schema on 36 Blog Pages
Added Article / HowTo / FAQPage schema to 36 existing blog posts. Improves eligibility for Google rich results and AI citation inclusion.
Branded Social Media Templates
6 ready-to-use social templates across Instagram, Facebook, and LinkedIn. Navy + Red brand identity. Stitch design system saved for future iteration.
Job Application Pages Enhanced
Pre-qualification questions updated for Driver and Sales Rep roles. Applications sync to GHL CRM with hiring tags. Pricing references removed per Elliott's directive.
What We Need From You
A few open items where Elliott's input keeps the project moving — things only he can provide. Check the action items page for the full list with details on each.
View Action Items